Bella Seel 

Founder

British Free rider Bella has been skiing from the age of 4 and has spent over 10 years working in the Alps as an off-piste ski instructor, predominantly in Verbier coaching for Powder Extreme. Bella is one of the world’s youngest female ski instructors and one of the only British Instructors to be fully certified in the French, British & Swiss systems. She has experience coaching extensively across many of the Alpine resorts. She is now based in the UK, after launching ALS in 2013, but still skis a lot through the Winter.  She believes this is imperative to keep up-to-date with the conditions and resorts in order to provide the best advice possible to her clients.  Her knowledge, experience and combined skill-set are unparalleled in the industry.

 

Clemmie Kent

Client Services Director

Having grown up on skis, Clemmie has worked as a ski instructor for Ecole Suisse de Ski Villars for the last 5 years, teaching in both English and French she has gained a great understanding of how an international sporting body works and gained invaluable skills on the slopes. She spends most winters in her beautiful Chalet in Villars although loves exploring new resorts, New Zealand and Argentina are next on the list.  

 

BROOKE DEEMS

NORTH AMERICA AND CANADA DIRECTOR

For the past 15 years Brooke has specialised in client focussed event production and marketing. She is renowned for her seamless execution of exceptional events and has looked after a number of VIP clients whilst working on Superyachts, planning and managing the events on board and off the vessel.  Alongside this, she has planned, managed and executed events at the London Olympics, Monaco Grand Prix, Cannes Film Festival, Miami Ultra Music Festival and Art Basel to name a few. Based in the USA, Brooke looks after North America for ALS Private and her knowledge and experience is a great addition to the team.  

 

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WOLFGANG VON AU

ADVISOR   

Wolfgang is an entrepreneur with more than 30 years of leadership experience. He has learned to recognise, develop and promote potentials. He has gained professional knowledge, in growth and strategy management for companies, in due diligence processes, in negotiations with banks and investors and in the purchase and sale of companies. Wolfgang is a keen sportsman. During the Winter, he is an avid skier - both Freeride and Telemark. During the summer, cycling and golf.  

 

BRANDS

WE OFFER OUR CLIENTS 20% OFF THE FOLLOWING BRANDS. PLEASE CONTACT US FOR MORE INFO

 Armada SkisMons Royale, Von Zipper, Dalbello

MarkerDouche Bags, Hestra Gloves, Falke & Belstaff